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# Build a Renewal Brief Your Customer Can Forward
- URL: https://articles.ghost.io/build-a-renewal-brief-your-customer-can-forward/
- Published: 2026-11-02T13:25:00.000Z
- Updated: 2026-11-11T13:26:00.000Z
- Author: James Clark

The person who uses your product every day may need to explain its value to a budget owner who has never signed in. A useful renewal brief gives them something they can forward as it is. Keep it to one page and start with the work the product helps them do.

## Lead with an outcome they recognise

Use the customer’s words for the workflow. “The operations team now reviews incoming requests from one queue” is clearer than a list of features they enabled. If you can substantiate a change, include the period and the basis for comparison. For example, compare the count of open requests at the same time on the same weekday. If the data is incomplete, describe what you can see and ask the customer to check it.

## Put the decision and deadline in the open

Include the renewal date, the decision the customer needs to make and the person to contact about terms. Add one or two issues you are still working through, with an owner and a date. A brief that mentions open work gives the customer a better basis for deciding than one full of celebratory figures.

Send the draft to the day-to-day contact well before the deadline and ask what the budget owner will want to know. That answer can be more useful than another usage chart. Update the brief, agree on the next step and leave them with a document they can use internally.